ASICS x HAY
Launched exclusively at HAY’s global flagship store, HAY House in Copenhagen during 3daysofdesign 2024, the ASICS x HAY collaboration re-envisions an iconic pair of shoes from the ASICS archives. The Skyhand OG, which dates back to 1994, is seen through the lens of HAY’s eye for aesthetics and colour. Based on a mutual commitment to creating functional, contemporary products for daily use, the collaboration takes cues from HAY’s ethos of creating elevated products for the everyday, and ASICS’ interest in moving for the body and the mind.
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ASICS x HAY Skyhand OG / ASICS x HAY Everyday Sock
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ASICS x HAY Skyhand OG
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ASICS x HAY Skyhand OG / ASICS x HAY Everyday Sock / Palissade Stool
Blending honest design and comfort, the shoes will first be available in three colourways: pink, blue, and green, all curated by HAY co-founder Mette Hay. The shoe’s block colour design and accent detailing take direct reference from HAY’s Outline Pyjamas. In addition, the collaboration also includes matching branded Everyday Socks and an ASICS x HAY Logo Bag.
Accompanied by new Outline Pyjama colour options, a second drop of limited-edition ASICS x HAY trainers will be made available in two further colours this autumn.
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ASICS x HAY Skyhand OG
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ASICS x HAY Skyhand OG / Rey Chair
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ASICS x HAY Skyhand OG / ASICS x HAY Everyday Sock
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ASICS x HAY Skyhand OG / ASICS x HAY Everyday Sock
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ASICS x HAY Skyhand OG / ASICS x HAY Everyday Sock
”At HAY, we are inspired by living, to create high-quality affordable products for the evolving needs of everyday life. One of our biggest hopes with our products is to elevate everyday moments at home, or on the go. It is great to be venturing outdoors with ASICS, a brand that aligns greatly with HAY’s core value to make well-designed products for all,” says Mette Hay, Creative Director of HAY Accessories.
In line with HAY’s core value of making quality design accessible to the many, the Skyhand OG has been redeveloped by ASICS with advanced technology and premium materials, offering maximal comfort. Featuring FlyteFoam in the forefoot for a comfortable step and EVA foam in the heel for added cushioning, the shoe's upper, a suede and leather mix, is subtly cobranded with ASICS and HAY logos on the heel and tongue.
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ASICS x HAY Logo Bag
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ASICS x HAY Everyday Sock
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ASICS x HAY Skyhand OG / ASICS x HAY Everyday Sock
The ASICS x HAY collaboration will retail at selected HAY stores and retailers in sizes 36 to 47, in Europe from 28 June and from 1 August in Asia–Pacific.