Introducing the HAY X ARoS Art Museum Collaboration
Located in the heart of Aarhus, Denmark, the ARoS Museum is the country’s oldest public art museum outside of Copenhagen. This summer, ARoS collaborated with HAY to launch the ARoS Market, a new cultural hub occupying the museum’s entire fourth floor, and featuring a restaurant, a café, a lounge, a library, and a museum shop all furnished with HAY products.
“At HAY, we are used to giving designers tasks, and with this assignment from ARoS we actually got to taste our own medicine. Based on that working relationship, a conversation has emerged that has been rewarding, inspiring, and incredibly fun. The collaboration with ARoS has given us some experiences that we want to explore further in the development of HAY.”
- Rolf Hay
“We chose to work with HAY because we have great sympathy for their company, but also because ARoS and HAY share many perspectives and values. We share an enthusiasm for the unique visual object, and we both have an inherent desire to create something unexpected: and HAY also has a strong artistic foundation.”
- Erlend G. Høyersten, ARoS Museum Director
Furnished with New Order Tables, Revolver Stools and Bar Stools, the library is distinguished by its flexibility, and can be used for students, professionals, or simply individuals seeking some quiet.
New Order Shelving creates a strong architectural element, with its open-grid structure creating “windows” toward street life. On the shelves, museum literature that used to be hidden away now offers an accessible way for visitors to get engaged with the museum.